Creative Head: Valery Melnik
Designer: Roman Luzanov
Strategist: Ekaterina Korneva
Location: Russia
Project Type: Produced
Client: AMA DE CASA
Product Launch Location: Russia
Packaging Contents: Wine
Packaging design for AMA DE CASA wine brand.
Brand name has a spanish origin. It means "the lady of the house", "home keeper". That is the reason, why an image of a house was chosen as a key idea in design.
Conception reveals a connection between bright image of sunset and a special wine. With the help of this technique brand product line is represented fully and delicately. Additionally one can find an image of a wine bottle, that is carefully integrated in the middle part of packaging where the house image outline captures customeer's attention.
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